Facebook currently has over 2 billion daily active users. YouTube has almost 2 billion active users. Instagram has 1 billion. Twitter has approximately 330 million, LinkedIn has 303 million, and Pinterest has 250 million.
Why all these statistics about how many social media users there are? To make one, powerful point: your customers and potential customers are DEFINITELY on at least one, if not more of these social media platforms. With such a staggering number of people using social media every single day, it is one of the most POWERFUL ways to grow your business.
At the end of the day, what matters most is not the particular platform you choose but rather that you choose one and stick with it. When it comes to social media, consistency is almost always the most effective way to win an audience.
Tip – If you truly want to succeed on social media, you will need to experiment to see what works best. Different types of content will resonate with your audience. You may find that videos work really well while inspirational quotes don’t perform as well. Experimentation is especially critical since social media platforms are constantly